Doug Vorhies (Faculty Member is Retired, or has otherwise left the University)
Associate Professor of Marketing
Phone Number: (662)915-1351
Email: dvorhies@bus.olemiss.edu

Key Words:

Research Description:

Honors Theses:

BoBo, Walker (2017) They Call It Le Big Mac: The Importance of Adapting to Local Preferences in Marketing Strategy. (full text)