James Lumpp (Faculty Member is Retired, or has otherwise left the University)
Assistant Professor of Journalism
Phone Number: (662)915-2030
Email: jlumpp@olemiss.edu

Key Words:

Research Description: Specializing in qualitative techniques, he has moderated 1,700 focus groups and conducted personal interviews with thousands of people from diverse walks of life. He has served 300 clients nationwide � including several Fortune 100 companies: AT&T, Costco, GE, Georgia-Pacific, Honeywell, Intel, and Motorola.

Honors Theses:

Herrington, Colton J. (2015) Film Marketing and the Creation of the Hollywood Blockbuster. (full text)