Kathleen Wachter
Associate Professor of Marketing
Phone Number: (662)915-5174
Email: kwachter@bus.olemiss.edu

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Research Description:

Honors Theses:

Huber, Grayson Beau (2018) Atmospherics as a Marketing Tool: The Influence of the Student Union Dining Atmosphere and Service on Students' Attitudes and Actions (full text)

Jones, Lynley-Love (2017) Style For Life: A Fashion Blog Analysis. (full text)