Robert Magee
Assistant Professor of Integrated Marketing Communications
Phone Number:
Email: rgmagee@olemiss.edu

Key Words: Persuasion; Brand strategy; Media psychology; Audience research

Research Description:

Honors Theses:

Harden, Asia (2021) Representation Matters: African American Female Readers? Perceptions of Young Adult Literature (full text)

Leake, Tousley Anne (2018) Millennial Effects on Tourism and Branding in Rural Destinations (full text)

Ellis, Kristen (2016) The Social Web: Leveraging Social Capital to Maximize Relationships and Minimize Churn in the Telecommunications Industry. (full text)