Victoria Bush
Professor of Marketing
Phone Number: (662)915-7742
Email: vbush@bus.olemiss.edu

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Research Description:

Honors Theses:

Read, Skylar Laine (2021) Changing the Script: An Investigation of How Gender Roles and Stereotypes Influence Women?s Career Choice in Marketing (full text)

Cunningham, Lauren Jean (2019) Creating the Level Up Festival: Marketing and Production Plan (full text)

Noser, Sarah (2018) A Comparison of Small and Large European Cities for Tourism: Implications for Strategic Marketing Communications (full text)

Charlier, Kathryn Taylor (2013) "The Influence of Super PAC Ads on College Voters"

McDonald, Margaret Anne (2013) "The Impact of Social Media on Marketing Strategy; Insights from Retail Organizations and Consumers" (full text)

Rodriguez, Candace Margaret (2012) "Uvas Unidas: A Research Study and Campaign Design for Hispanic Millennials" (full text)

Laird, Emily Jane (2011) " Seek Justice. Love Your Neighbor’:  An Integrated Marketing Communications Campaign for International Justice Mission” (full text)

Robinson, Kristen Michelle (2009) "The Influences and Effects of Political Communication on Young Voters in the Digital Age" (full text)

Ruleman, Kathryn Blair (2009) "An Investigation of the Process of Publishing and Marketing Christian Fiction Novels for Teens and College-Age Women"

Weaver, Jaime Marie (2009) "Corporate Sports Sponsorship: An Analysis of Fan/Consumer Attitude and Purchase Behavior"` (full text)

McKeon, Celeste Elizabeth (2008) "An Investigation into Developing a Business Plan for a Television Pilot, as Well as, An Examination of Consumer Perception toward Interactive Television and the Pilot" (full text)

Drago, Bennett Alexander (2007) "HUKA Entertainment: Creating a Full-service Concert Event Company Focusing on Concert Promotion, Talent Buying, and Ticketing" (full text)

Evans, Emily Douglas (2005) “Collegiate Athletics Recruiting: Marketing a New Game Plan” (full text)

Skelton, Meredith Leigh (2003) "Personal Culture and Internal Marketing: Why it Pays to Recruit a Diverse Pharmaceutical Sales Workforce"

Sturdivant, Micajah Purnell (2001) "Branding a Client and Its Agency: The Perceptions of Daimler Chrysler and the American Advertising Federation"